It is a fact of the human condition that we are judged on our appearance. We rely on our eyes a great deal in life so the first impression when meeting a new person can be critical in how we view them.

In casual situations, this doesn’t matter much but in business it can make or break the deal. Before the potential client or employer has even seen your portfolio or heard your pitch, he or she already thinks of you as professional, crisp, modern, sloppy, late, dim, or bland.

Plus, a well-dressed appearance pays other financial benefits as well by creating a more positive general impression of yourself in the community. Others will have a higher opinion of you and you’ll subtly find yourself in better situations.

Trent Hamm

Obviously, being on time, alert and prepared is a start. But you have to prepare your presentation of yourself as carefully as the you prepare to present your work.

Mentally

• you can research the company and/or the industry.
• Try to figure out what kinds of questions you will be asked and prepare answers or ideas for answers ahead of time.
• Think of questions you can ask. Even if you already know the answer, it makes you look more interested and involved with the process.
• Remember to always present yourself in a positive light. I was involved in a hiring process where one very qualified candidate ended up looking terrible because in response to questions he would say “No.” instead of “No, but…”

Physically

• Get a haircut if you need it.
• Make sure your clothing is appropriate, in good condition, clean and pressed.
• Gentlemen, shave or trim your beards.
• Ladies, yes I know it’s un-pc, but this is reality and we’re still years away from being able to go to a job interview or meeting without makeup. Even a little bit makes a difference.

Beyond that, if you like you can use your wardrobe to express your personal art or design style. As long as the clothing is in good repair and is flattering as well as professional, it should give you confidence along with giving prospective employers confidence in you.